Butterfly Boucher is a precocious talent. Falling somewhere between electro-pop and the more creative end of the singer-songwriter pantheon, this ten track album showcases Butterfly's emotive and expressive vocal to the fullest extent of any of her output so far. What's more, every song here could follow 5,6,7,8 as a single. For instance, Fooling Around is propelled along by a strong beat, some ethereal synths, and the kind of chorus that you can fall instantly in love with, and yet find yourself growing to appreciate more and more as time passes by.
The fact that this song is followed immediately by the more restrained, but no-less radio-ready Warning Bell is indicative of the quality at play here. The writing and production here is first rate. We live in an era of *the song*, rather than *the album* these days, and Butterfly and her co-producer Jamie Kenney have worked wonderfully here to craft a collection of songs which both vindicate A&M's decision to sign her in 2003, and call in to question why she has yet to taste the kind of national and international acclaim her prodigious talent deserves.
Coming across as a labour of love, meticulously pieced together, yet playful enough to be enjoyed as a "pop" record, this is a rare kind of album. It is the kind that works on multiple levels, suits many different moods yet, at it's core, maintains an artistic integrity which is pleasing on the ear and heart. My favourite track here is probably the jangling "Unashamed Desire" with it's winning combination of kitchen sink production and a confrontational lyric. I'd be shocked if this song doesn't do the business for Butterfly at radio in the months to come, but either way, this is a cracking track which fully showcases all that is best about an exciting new discovery.
Get this record and devour it. You won't be disappointed.
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